designer Toni Scott on Artwow

Toni Scott – A modern and minimal take on quote and phrase typography

We are pleased to introduce our Queen of the alphabet, Toni Scott! Also known as Typologie Paper co., Toni created the business due to her strong desire to be a stay-at-home mum as well as run a successful business. Since then, Toni has created hundreds of designs using text, typography and quotes which are simple yet impactful, and not to mention hugely popular. Her goal is simple – to encourage everyone to have Pinterest-worthy gallery walls at home! Below is a little more about the artist behind our much-loved text-based designs…

Please tell us a little bit about yourself. What is your name? Where are you based? What does a typical day look like to you?

Hi there! My name is Toni Scott and I am based in Orange County, California, which is in Southern California near Los Angeles. I am a not only a full-time mom but was able to start an art print business of my own in 2016 — truly a dream come true. A typical day for me is full of joy, laughter and many toddler (and sometimes mama) tears. I love being able to work from home creating multiple art prints all while spending time with my son (and new baby to come in July!).

A party without cake is just a meeting - unique coffee mug by Art Wow artist Tony Scott
Actually I can - coaster by Art WOW designer Tony Scott
Alpha female - art prints

How would you describe your style of work?

My style of work is very minimal and modern. I love working with quotes and creating font styles to extenuate the quote even more. I also do occasionally work with subtle colors creating boho type prints. My goal is to work more with color this year.

What is the best piece of advice you have ever been given in life?

Never stop creating! This line of work can be so discouraging and there are so many others out there. I don’t think I made any money for quite some time but because I loved what I was doing it was easier to keep on going.

What inspires you?

Literally everything. I could see a peach tree and create a print from it — which I actually have! Don’t let the everyday things pass you by. Take time and really look at what and who is around you.

Is there a piece of artwork on Art Wow that you are most proud of? Why?

There is a print called “United diversity peace signs rainbow nails” that is pretty much one of my all-time favorites. I created this print during a time of unrest and the bringing together of many races and (nail) colors just spoke to me. No matter the color of your skin or gender, we are all valuable and worthy.  

Girls unite - keyring by Art Wow
United diversity on Art WOW
Babe you got this - wholesale keyrings by Artwo designer Tony Scott

If your artwork were music, what would it sound like?

I feel like my art would actually be an inspirational podcast. The majority of my prints are inspirational quotes, so I would hope those quotes would bring someone daily motivation as a podcast would

What artist, past or present has inspired you?

This may sound cliche, but every artist is an inspiration. I love how diverse art can be and that is what inspires me

Who are your biggest influences?

There are too many to list! Pretty much any person who brings joy and happiness to the world is an influence on me — those who do good and bring peace.

What was the last gift you gave someone?

Flowers to my mom 🙂

Ciao bella makeup bag by Art Wow
E floral art prints on Art WOW
Girl boss - art prints at

How did you get started as an illustrator?

After I first got married in 2016, my husband and I were short on money and didn’t know what to do to make ends meet. I had always loved creating things on my computer for my own enjoyment, and so I thought ‘Why not start adding my prints for sale?’, so I did, and it just took off from there. Four years later and now my work is on ArtWow!

If you were an animal, what would you be and why?

If I could be an animal, I would be a cat. They literally have the best life. Eat, sleep, repeat. Sounds like a dream! But of course, life is far from that … but a girl can dream, can’t she?

London street map coaster by Art Wow
Nice butt - chopping board on Art WOW
Pnkie promise wholesale cushion

How did you develop your distinct style? Was it an experimental process?

My 8-5 job was in book publishing, so I always loved working with words. When I started making prints, taking a typographical approach was just a natural route to me.

What have been your biggest creative challenges to date?

Finding time. Being a full-time mom can sometimes suck all the energy out of you but finding time to do what you love is so important.

In one word, describe how art makes you feel.


Virgo zodiac constellation by Art Wow
Christmas bauble on Art WOW
Constellation - Christmas baubles wholesale

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